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18th Apr 13Managed by Chatham House
Financed by DEFRA
Findus commits to buy only MSC wild fish
The Findus Group has declared its ambition to buy all the wild-caught fish for its Young’s and Findus retail brands across Europe from fisheries independently certified to the Marine Stewardship Council (MSC) standard within the next two years. The pledge is part of the group's long-term ‘Fish for Life’ commitment to sustainable seafood.
In applying its ‘Fish for Life’ approach, the Findus Group already buys all its own wild caught fish through a rigorous assessment process that applies its ‘Ten Principles for Responsible Fish Procurement.’ However the Findus Group also supports independent certification schemes, such as the MSC, as it believes these are a key route to the worldwide application of scientifically-endorsed sustainability standards.
Findus reckons that if it succeeds in moving all its Young’s and Findus wild caught fish to MSC certified material, it is estimated that it could result in an additional 50 million branded retail packs carrying the MSC logo in Europe per year.
Group chief executive Chris Britton said:“As one of Europe’s leading food companies it is right that Findus Group plays its part to help ensure a sustainable seafood industry, which is why we have consistently supported the MSC for more than a decade and it is now established as the key global certification for wild caught fish.
"While open to the possibility of using other equivalent schemes in the future, we recognise that MSC is currently the only international consumer-facing label for sustainable seafood and now has sufficient scale that it is realistic for us to strengthen our own brands by using it for all our wild caught purchases.”
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Issues/Retail / consumers